Eugene Kazakov
Brand designer, Austin, TX
I do brand strategy, naming, identity and creative direction — and the design work that makes them real. From 2018 to 2024, that mostly meant residential real estate: landmark conversions and new developments, primarily in Moscow. Now I live and work in Austin.
Moscow → Tbilisi → New York → Austin.
I don't make brands up.
The projects I'm proudest of started with reading the product before drawing anything. A lane's name turned out to be a biography, and the biography turned into a residents' club. A swimming pool became a whole identity. Forty-six apartments went under contract in the first two days, without a single interior rendering. None of it was invented. It was already there; my job was to find it and make it look obvious.
What I look for
Every project has one thing only it can say. I find it, give it room, and keep everything around it quiet.
How I work
I work across the whole chain and still do the design myself: identity systems, type, illustration, websites. I use AI where it earns its place: Midjourney for mood and campaign images, other tools for research and for code when I prototype and build. I'm transparent about where I use it.
I work best in writing: clear briefs, written feedback, async reviews.
Let's talk
Building something that deserves its own story?
I'm open to full-time and contract roles in Austin or remotely, and I work with teams and clients on brand strategy, naming, identity and creative direction.
Write to me — a brief isn't required.
You can also message me on LinkedIn, where you'll find my full work history.
Eugene Kazakov
Brand Designer, Austin, TX
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